Resources

Resources

	Ford Goes 3D With Mobile Ka Campaign - December 15, 2008 Ford of Europe is launching its first “3D interactive” mobile phone campaign through Wunderman, is for the new Ford Ka, and seeks to engage new young drivers and influence their choice of car. Continue..
	Pizza Hut aims for slice of mobile market - January 22, 2008 Pizza Hut Inc. has become the first pizza chain to offer both text messaging and mobile Web ordering options on a nationwide basis. Continue..
	Pizza Hut, others run advertiser-sponsored offers on Alltel idle screen - November 21, 2008 Alltel Wireless has launched a new advertiser-supported service that delivers content and offers to the mobile phone’s idle screen. Continue..
	Pizza Ad War Goes Mobile - Nov 11, 2008 Online pizza sales exceed one billion dollars, but that may be just the beginning as companies extend ordering systems and data retrieval to mobile and social media. Continue..
	Pizza Hut rewards for mobile menu photos - Feb 3, 2008 MyClick Media Limited launched Pizza Hut’s first customer promotion in 2008, the “Snap for Rewards” campaign. Customers can use their cell phones to take snapshots of MyClick enabled images printed on Pizza Hut promotional materials to win discounts and prizes. Continue..
	Pizza Hut rolls out nationwide mobile ordering - Jan 17, 2008 Pizza Hut has deployed a mobile ordering system that ratchets up the competition in the industry's battle to sell more pizzas using the latest technology. Continue..
	Mobile advertising: Pizza Hut launch campaign There are lot of activities happening in India in mobile advertising space and now Pizza Hut has launched a mobile campaign in six cities, Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. Continue..
	Calvin Klein uses SMS with Digital Billboards to Launch the CK IN2U Fragrance Calvin Klein, one of the world's most reputable fashion designer brands, created a buzz in the busy city of Toronto to launch their new text-friendly fragrance using mobile marketing technology powered by Addictive Mobility. Continue..
	Walmart launches holiday mobile alerts program - December 1, 2008 Wal-Mart Stores Inc., the world's largest retailer, is taking its cost-savings message to another interactive channel with the launch of its Walmart Holiday Mobile Alerts program. Continue..
	Panasonic launches first mobile campaign - December 2, 2008 Panasonic is running its first mobile holiday promotion to catapult its new home-based, Bluetooth-enabled device, Link to Cell. Continue..
	Nikon runs mobile banner ads to promote cameras - December 1, 2008 Camera maker Nikon Inc. is running a mobile campaign to promote its CoolPix and D90 cameras. Continue..
	Cadillac launches mobile ad campaign - November 20, 2008 General Motors Corp.'s Cadillac is serving advertising on the mobile sports Web site of CTV, Canada's largest private broadcaster. Continue..
	Johnson & Johnson breaks multichannel mobile campaign - November 10, 2008 Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites. Continue..
	McDonald's uses mobile to push McRib sandwich - October 28, 2008 McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich. Continue..
	McDonald's breaks mobile campaign for dollar menu - December 2, 2008 Fast food chain McDonald's is running a mobile campaign, targeting hungry consumers on the idle screens of their mobile phones. Continue..
	Carmaker Citroën turns to mobile for awareness - October 27, 2008 Automobile manufacturer Citroën used mobile to build brand awareness around the launch of its new C5 among technologically-savvy consumers. Continue..
	Puma uses mobile to develop presence in China - October 27, 2008 To increase Puma's brand awareness in China, the sporting goods giant launched a multichannel mobile campaign consisting of a mobile Web site, in-game advertising, coupons, banners and search. Continue..
	Nestlé mobile campaign raises awareness for Arrowhead waterBy Giselle Abramovich - October 21, 2008 Nestlé's Arrowhead water used a mobile sweepstakes to build awareness around its association with Universal Studios' The Mummy and to build a database of consumers to remarket to. Continue..
	Toyota, Chex Mix run mobile campaigns on Fantasy Football WAP General Mills' Chex Mix and car manufacturer Toyota are advertising on Yahoo's Fantasy Football mobile experience. Continue..
	Ford launches mobile campaign on CNBC -September 23, 2008 Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will power the mobile display ads. Continue..
	Targeting youth on mobile: Adidas, Nickelodeon, Sony - August 25, 2008 The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own unique challenges. Continue..
	Audi lets consumers take test drive on mobile - August 22, 2008 Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car. Continue..
	Sony Pictures breaks mobile campaign for Rambo DVD - July 7, 2008 Sony Pictures Home Entertainment launched its first mobile campaign in Australia to support the Australian DVD debut of the new Rambo movie. Continue..
	Citi, Firethorn launch Citi Mobile for Cards - November 20, 2008 Citi has launched a new mobile account management service that has been picked up by wireless carriers AT&T and Verizon Wireless. Continue..
	Citigroup launches first mobile banking application in US Citigroup has unveiled the first mobile banking application in the US. With the help of downloadable software, Citibank members can now manage their accounts via a proprietary mobile interface. Continue..
	Vodafone and Citigroup announce worldwide mobile financial remittance venture - 12 February 2007 Vodafone and Citigroup Corporate and Investment Banking's Global Transaction Services business today announce their plan to launch a Vodafone-branded mobile-based international money transfer service targeting the global remittance market worldwide. The new service will provide senders and receivers of money with a superior method for sending money home that is convenient, cost-effective, secure, transparent, and easy to use. Continue..
	Hewlett-Packard mobile campaign targets three countries - By Staff, Media Week 30-Sep-08 Challenge: To bring to life HP's "the computer is personal again" ad campaign and to integrate mobile into the media mix. Continue..
	IBM Study Reveals New Mobile Advertising Opportunities- November 18, 2008 Mobile phones and personal computers are impacting more than just the way we communicate, says a new study from IBM. The survey was conducted with 2,800 people in six countries -- Australia, Germany, India, Japan, the U.K. and the U.S. Continue..
	Microsoft makes more stabs at wireless - October 23 2007 NEW YORK (Fortune) -- Microsoft's is stepping up its quixotic, seven-year quest to become as ubiquitous on mobile phones as it is on desktops. Continue..