m'loyal helps to replace the traditional plastic
card with a branded mobile loyalty card. All traditional methods of customer connect are one-many, m'loyal provides a platform for one-one interaction.
Mobile enables your loyalty program. Increases
your reach, cut down you expenses and hassles
of managing a plastic card program. Acquire customers using their name, email & mobile number. Engage with them over digital and social media. Consumer preferences are changing, the need for anytime, anywhere offers, points and information is key to success of a customer loyalty program.
It takes lot of investment to build your stores and get them ready for customers, once ready it is necessary to capture information about all walk-ins and buyers. If you do not acquire, how will you retain and engage. m'loyal provides widgets, utilities and strategies to acquire customers at your billing system, make customers self register with your loyalty program, join your community on Facebook and engage with you at your website. We will work with you to streamline your footfall to bill cuts to loyalty members ratio. Loyalty members drive higher purchase, focus on building your loyal base and in return see an increase in your purchases and repeat visits.
Customer information is invaluable in the new digital economy and is an invaluable asset for
any retail operation.
Its time to move from analyzing number of bills to analyzing your customer behavior. A favorable change in customer behavior, frequency of visit will impact your bill size positively. m'loyal helps you capture vital customer data and invaluable trends to align your business and marketing campaigns to suit the needs of your consumer.
A strong CRM allows you to dynamically change parameters, capture information and slice / dice
to create valuable insights.
Analyzing, customer purchase pattern, store performance, frequency of purchase allows you
to create marketing campaigns that are targeted and result oriented. The ROI of a targeted campaign can go as high as 40%. Instant couponing or gratification to the customer at the Point of Sales based on his previous purchase history can help enhance your average bill value over a period of time.
Its time to interact directly with your customer, one on one. Gone are the days when you would send out one message to all your consumers. Consumer preferences are changing and each consumer is different. Mobile promotions, digital marketing allows you to reach the customer anytime, anywhere and actually right when he needs you.
m'loyal provides a bag full of validated, successfully strategies based on mobile coupons, shortcode messaging, web lounges and social media that would allow you to interact with your consumer directly. The ROI of such campaigns is much higher and has seen a jump of 200%+ over traditional methods.
Engage with us to track the right database for your target audience, build newsletters, digital web adverts, mobile coupons, short code setup, social media widgets and apps and many more ways to impact your consumer.