Mobile Based Loyalty Programs - Simplifying Customer Connect

In the recent years mobile usage has truly skyrocketed to enormous proportions in India. As per Business Monitor International (BMI), a leading London based Industry Research Company there are as many as 8 to 10 million mobile subscribers being added every month. more...

Effectiveness of a Mobile Customer Loyalty Platform

Tracking purchase pattern of existing customers and rewarding repeat purchases has become a widely acknowledged strategy by brand managers across the globe. more...

Loyalty Programs – Creating a Value Proposition for your Business

A comprehensive customer relationship strategy calls for implementation of an effective loyalty program to acquire, retain and engage your customers in a consistent manner. Today, a loyalty program needs to be tier-based and must focus on lifestyle and purchase pattern of a consumer. Identifying and serving potential high value customers will help increase consumer advocacy. Retailers must make a sincere attempt towards focused marketing instead of just blasting off text and e-mail messages to an unverified database. more...

Mobile Loyalty Program – The Secret Weapon

There is no denying the fact that a lot of advertising and brand promotion related expenditure goes into acquiring first-time customers. Marketing professionals should instead direct a large part of their time/effort towards building on the existing customers and getting repeat business out of them. The loss of a customer to competition severely impacts the revenue figures of a company. more...